Implement an OMO (Online-Merge-Offline) strategy, integrating online and offline marketing to enhance the consumer shopping experience.
By integrating with the Ocard membership system, smart vending machine operators can effectively use Line@ and Ocard platforms to accumulate and manage their member data.
Through Line@, operators can send member points or gift vouchers to encourage customers to use these incentives for shopping at vending machines. Customers can also earn additional points after making purchases.